AI Insights · Timothy · October 2022
Top 5 Virtual Fitness Programs in Europe Q3 2022: Performance Insights
Discover the performance trends of the top 5 virtual fitness apps in Europe during Q3 2022, including downloads, revenue, and active users.
In Q3 2022, the virtual fitness app market in Europe saw significant activity across the top 5 applications. Here's a closer look at their performance metrics, based on data from Sensor Tower.
Strava: Run, Bike, Hike experienced notable fluctuations in weekly revenue, peaking at approximately $1.6M in mid-August. Weekly downloads remained consistent around the 100K mark for most of the quarter, ending with 90K in the last week of September. Active users saw a decline, starting from about 3.7M and dropping to 3.5M by the quarter's end.
komoot - hike, bike & run showed a strong start with weekly downloads peaking at 265K in early August but then declined to 82K by the end of September. Revenue followed a similar trend, starting at $646K and falling steadily to $200K. Active users also decreased from 2.8M to 2.4M over the same period.
Fitbit: Health & Fitness maintained stable weekly downloads around the 50K mark. Revenue showed a slight recovery towards the end of the quarter, reaching $417K in the last week of September. Active users hovered around 2.4M throughout the quarter, indicating consistent user engagement.
Zwift: Ride and Run had a gradual increase in weekly downloads, starting at 2.5K and ending at 8.1K by the end of September. Revenue was relatively stable, with minor fluctuations, closing the quarter at $242K. Active users increased from 42K to 48K, showing growing user interest.
Freeletics: Workouts & Fitness saw weekly downloads peaking at 30K in late August and then tapering off to 17K by the end of September. Revenue showed a downward trend, starting at $178K and ending at $132K. Active users decreased from 347K to 294K over the quarter.
For more detailed insights and data, visit Sensor Tower.
